Started in 2018, Upcycler’s Lab , a for profit social enterprise, uses behavioural economics and play based learning to change mindsets around the environment. We do this through our award winning products that include board games and puzzles on concepts such as waste segregation and ocean conservation. Since most human behaviour is formed by age 9, we primarily create products for ages 2-9. Additionally we believe that children can be powerful agents of change and can influence the adults in their lives. Studies already suggest that over 70% learning happens outside the classroom and that play based learning helps retain information for longer. We want to combine these facts into robust products that can align with environmental goals.